More and more studies are indicating that search engines rank sites better when they are error free. Higher search engine rankings result in increased traffic, and more customers obtained. Therefore, the cost of web site errors, such as misspellings, has increased dramatically as search engines are placing a greater emphasis on proper writing. Joel Walsh's article below substantiates this view with research on the web's top search terms.
Google's "Good Writing" Content Filter
By Joel Walsh
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Does Google, the world’s wealthiest media company, really rank web pages based primarily on arcane technical criteria such as keyword density, link text, or even PageRank? Apparently not.
Most Common Website Content Success Factors : I took a close look at Google’s top five pages for the five most searched-on keywords, as identified by WordTracker on June 27, 2005. Here’s what I found.
The web pages that contained written content (a small but significant portion were image galleries) all shared the following features:
Reprinted from: http://www.searchenginejournal.com/index.php?p=1874
Joel Walsh is the owner, founder and head-writer of UpMarket Content.
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