More than 70 per cent of customers would not trust businesses with poor communication skills, according to a survey commissioned by Royal Mail.
Julia Strong, deputy director of the National Literacy Trust, noted the impact that staff with inadequate literacy skills could have on an organisation's competitiveness. "It also emphasises the importance of businesses providing training where literacy problems are identified," she said.
Alex Batchelor, Royal Mail's director of marketing, agreed. "This study is proof that poor communication really does hit companies where it hurts - on the bottom line," he said.
Issue date: 12 August 2005
Source: PM Online
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