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Web Sites Are Judged in the Blink of an Eye

Universities have jumped into the fray with studies aimed at taking the guesswork out of web site design guidelines and standards.  Studies  from Stanford University urge web site owners to "avoid the pitfalls of amateurism".  Their suggestion for doing so is to "avoid small glitches in their Web sites. These "small" glitches seem to have a large impact on Web credibility perceptions. "Even one typographical error or a single broken link is damaging."  This study is corroborated by the study below from Carleton University.

Internet users judge website in less than a blink
By Kamakshi Tandon, 17 January 2006

TORONTO: Internet users can give websites a thumbs up or thumbs down in less than the blink of an eye, according to a study by Canadian researchers.

In just a brief one-twentieth of a second - less than half the time it takes to blink - people make aesthetic judgments that influence the rest of their experience with an internet site.

The study was published in the latest issue of the Behaviour and Information Technology journal. The author said the findings had powerful implications for the field of website design.

"It really is just a physiological response," Gitte Lindgaard told Reuters yesterday. "So web designers have to make sure they're not offending users visually.

"If the first impression is negative, you'll probably drive people off."



Source: Reuters Newsfeed

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